"How can I measure trade show results?" - Espresso with my mentor within
The bottom line is
how many hot leads are generated from the show. There also is the number of
people who took the time to let you know how your product made a significant
impact on them. The organizations who are super excited about using your
product. And, the people who provided feedback based on their experiences.
These interactions are priceless and validate why you are doing what you are
doing every day - they are inspiration.
