When
you don't hear back from a prospective client it can mean a bunch of things
such as they don't have an update for you, the project has been delayed, it is
no longer a priority, their has been a change in leadership, they have decided
to use another vendor, etc. When you are able to reach them, listen to their
rationale, insights and feedback as they can help strengthen your sales
process, your approach and your offering.
For some dreams you
make take all the necessary steps, contact all the right people and share your
dream with everyone you know. At some point you may get discouraged and put
that dream on-hold. And when you least expect it that dream may come true.
Call one person a
day. Let them know why you are raising money and ask them if this is a cause
that they are interested in supporting at this time. They can donate or
participate.
Communicating
product updates and upgrades through an email will only go so far. Set-up
actual meetings to discuss how enhancements will meet your customers needs and
create an enriched experience.
You may need to stop
the old way of doing something to make room for the new. It may feel awkward at
first. Resist the temptation to go back to what's comfortable. Commit to giving
the new way a try, measure results and then decide.
You may have an
inner urge to take action, to pursue something different, or to put more
passion into something that you already do because you see a greater purpose.
Listen to these inner callings and let them drive you.
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